The publicity campaign

 

A WONDERFUL SURPRISE

For the very first time, Un Jour Ailleurs is launching a creative, accurately targeted publicity campaign, in black and white, which perfectly encapsulates the brand’s timeless image.

The campaign is based around four strong creative images, which will appear in French women’s magazines - ELLE, Madame Figaro, Marie-Claire, Air France Magazine, Femme Majuscule, Modes & Travaux - from September to December.

It will show the Un Jour Ailleurs woman in her daily life: elegant, feminine and at ease with herself; and will target all women looking for a label which will both make them beautiful, and will understand them and their desires.

This campaign shows Un Jour Ailleurs’ wish to be seen as a brand for our time, listening to women and their expectations, with the promise that, every day, they deliver the best value for money, and their own unique sense of caring.